Kane Forrester

Games Industry Marketing Specialist

About Kane

A video game marketing specialist, raised and educated in England with experience in Healthcare, Education, Digital & Video Games sectors.

Kane Forrester

Kane Forrester

Games Industry Marketing Specialist

My love for video games and innovative technology has led me to a role in Video Games Marketing. Currently working as a Brand Manager at CCP Games – the world renowned studio responsible for creating the EVE: Online universe along with breakout Virtual Reality titles EVE: Valkyrie and Gunjack – I sit on the VR Leadership and Brand Marketing teams, helping the company engage their core customers whilst attracting new ones.

As an expert in digital marketing, I enjoy and excel at planning marketing strategy, delivering engaging content and positively shaping dialogue between brands and customers. My approach focuses on increasing brand value through consistency, transparency, innovation and enthusiasm.

I have a proven record of successfully working with a number of publishers on a variety of games titles. In the past few years, I have worked with Crytek, Sony, Oculus and Mail.ru. This has provided me with solid experience in marketing projects encompassing a wide spectrum of the games industry including Games Engines, Free to Play, AAA Retail, PC, Console and Virtual Reality.

KEY SKILLS

INNOVATION

LEADERSHIP

STRATEGY

CREATIVITY

FORESIGHT

GAMES TECHNOLOGY

Career History

work experience

May 2017 - Present

Brand Manager

Current Position

CCP Games

As a Brand Manager for CCP Games – the world renowned studio responsible for creating the EVE: Online universe along with breakout Virtual Reality titles EVE: Valkyrie and Gunjack – I sit as a sub-section of the brand marketing team, developing the marketing effort behind EVE: Valkyrie, working closely with the development team; larger CCP customer team; and the EVE: Valkyrie community to define the future of VR gaming.

Apr 2016 - Apr 2017

Content Marketing Specialist

Apr 2016 - Apr 2017

Crytek GmbH

Responsible to Marketing Director for:

  • Conceptualising creating and delivering strategies and content for growth in owned media channels
  • Briefing and cross-coordinating Marketing, Live Operations and Creative Services teams to ensure all elements of content marketing are delivered on time and to the expected standard
  • Managing the configuration of hardware and software, and use of the in-house live broadcasting facilities
  • Producing weekly live broadcasts on Twitch and YouTube platforms
  • Curating, cultivating and promoting community generated video content for Warface for greater earned media impact

Key Achievements

  • Delivered subscriber growth of over 120% and over 1,000,000 views in 9 months of working with the Warface YouTube channel
  • Delivered follower growth of over 120% and average peak viewership by over 225% in 4 months of working with the Warface Twitch channel
  • Designed, remodelled and configured live broadcasting facilities into a production ready environment returning them to shared resource status within the company

Aug 2013 - Mar 2016

Managing Director and Owner

from Aug 2013 - Mar 2016

KaneAtron Ltd – Digital Marketing Agency

Responsibilities:

  • Designed and delivered Web Design, SEO and Digital Marketing projects for businesses in the UK & Europe
  • Analysed and merged complex metrics and analytics in order to make informed, key business decisions
  • Designed and delivered the company brand image. guidelines, positioning, personality and voice
  • Effectively communicated with clients and stakeholders by leveraging appropriate digital technologies such as video tutorials and annotated tutorials

Key Achievements

  • Delivered a global e-commerce solution that returned over £435,000 in revenue in its first 12 months of operation
  • Organising, marketing and running regular events for the Federation of Small Businesses and Business for Breakfast organisations in Staffordshire
  • Delivering educational presentations to businesses and professionals for the Federation of Small Businesses, Staffordshire Chambers of Commerce, Business for Breakfast, Staffordshire University and Wolverhampton University

Feb 2013 - Mar 2016

Community Representative

from Feb 2013 - Mar 2016

Crytek GmbH

Responsible to CRYENGINE Brand Manager & Live Ops Producer for:

  • Organising and managing global volunteers across Warface & CRYENGINE communities
  • Liaising with Crytek Community & Engine teams across multiple time zones and offices
  • Presenting two weekly community Twitch streams for European & American communities
  • Engaging with and responding to community questions & concerns via forums and social media
  • Acting as an ambassador for CRYENGINE and Warface products
Key Achievements
  • Produced and feature in over 200 Twitch streams gaining over 6000 followers for each of Crytek’s live streaming channels
  • Negotiating with key Twitch personnel to secure transcoding without the need for formal partnership
  • Improving volunteer retention and satisfaction levels within both CRYENGINE and Warface

Dec 2011 - May 2013

IT, Maths and English Teacher

from Dec 2011 - May 2013

Stoke on Trent College

Responsible to Assistant Director of Construction and Building Services for:

  • Delivery of Entry 3 to Level 3 programmes in IT, Maths and English in appropriate style for learners with vast ranges of academic ability
  • Working with confidential information and systems covered by the Data Protection Act 1998
  • Producing tracking and performance information for Senior Management Team on personal and learner performance

Key Achievements

  • Delivered over 90% student achievement success rate across all programmes delivered
  • Designed and developed a student forum based on Invision Power Board for more effective peer learning and assignment submission
  • Successfully developing rapport with more challenging learners where previous colleagues had failed via a relaxed, approachable non-confrontational learning delivery style

Sep 2009 - Aug 2010

Games Engines & Technologies Lecturer

from Sep 2009 - Aug 2010

Staffordshire University

Responsible to Head Of Department Games and VFX for:

  • Delivering multiple modules and to ensure that learning materials and methods of delivery meet defined learning objectives
  • Assess and evaluating undergraduate coursework, providing learner feedback and academically correct grades according to the specification, guidelines and marking scheme
  • Creating and scheduling VAK compliant resources for modules delivered to the Blackboard VLE system

Key Achievements

  • Achieving over 80% student success rate across all programmes
  • Piloted a student forum for improved peer learning and regular work in progress reviews, resulting in improved quality of submissions across the board
  • Commended by senior academic and teaching staff in all observations and reviews

I've also worked with

Education

Education Experience

2011+

Further Qualifications

from 2011 onwards

Staffordshire University

HNC Teaching in the Lifelong Learning Sector
NVQ Training, Assessment and Quality Assurance

2009 - 2011

Postgraduate

from 2009 - 2011

Staffordshire University

MSc Computer Games Design
Thesis - The Application of Games Technology within Business - CRYENGINE

→ View Thesis

2006 - 2009

Undergraduate

from 2006 - 2009

Staffordshire University

BEng Hons Computer Games Design
Thesis - Asset Creation and Production Pipelines for Unreal Engine 3

→ View Thesis

2004 - 2006

College

from 2004 - 2006

Newcastle under Lyme College

BTEC National Diploma for IT Practitioners

2001 - 2006

High School

from 2001 - 2006

Newcastle Community High School

Science A Grade
English Language & Literature B Grade
Mathematics B Grade
6 other subjects + 1 extracurricular B – C Grade

Testimonials

What I can contribute

Innovation & Creativity

Through research and imagination, I generate original ideas and methods that offer improvements on existing processes and solutions to business needs and requirements

Project Management

Drawing from my teaching experience, my tried and tested time management framework enables efficient utilisation of time and resources, delivering projects on time, every time.

Critical Thinking

I enjoy exercising my critical thinking skills in all aspects of my role - analyzing information and advice from multiple sources to derive the truly best solutions and strategies

Foresight & Initiative

I always strive to understand the bigger picture, using initiative and foresight to meet my short term goals whilst considering how my work contributes to the long-term strategy

Teamwork & Coordination

No man is an island, consequently, collaboration and peer feedback are key to my strategy of ensuring the quality of my contributions meets and exceeds expectations

Confident Communication

Benefiting from my university education in Computer Games Design, I can clearly, concisely and confidently market traditional and technical aspects of a games product and/or service

Evaluation & Optimization

'SMART' goals are good, 'SMARTER' goals are great. I continually evaluate and revise my strategies and approach to ensure they address current goals and improve results

Strategy & Analysis

I relish the challenge of breaking down complex business requirements into coherent cross-sections to build strategies that make effective use of available company resources

Contact Me

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