Kane Forrester Video Games Marketer

Kane Forrester

Video Games Marketer

About Kane

 

A video games marketer, raised and educated in England with international experience in Games Engines, Free to Play, Triple-A, Live Services, Indie, PC, Console, Multiplatform Publishing and Virtual Reality.

Kane Forrester Video Games Marketer

At TwitchCon 2019 with the PHOGS!

My love for innovative technology and video games has led me to a career as a Video Games Marketer. Currently working as a Senior Marketing Manager for The Irregular Corporation – I work on their most successful franchise to date, PC Building Simulator, leading the marketing strategy and partner relations for the title.

As an expert in digital marketing and video games marketer, I enjoy and excel at planning marketing strategy, delivering engaging brand content, and positively shaping dialogue between brands and customers. My approach focuses on increasing brand value through consistency, transparency, empathy, and enthusiasm.

I have a proven track record of successfully working with developers and publishers on game launches and products across all mainstream Console, PC and VR platforms. This has provided me with solid experience in varied projects encompassing a wide spectrum of the games industry including Games Engines, Free to Play, Triple-A, Indie, PC, Console, and Virtual Reality.

Key Skills

 

Video Games Brand Management

Lifecycle and Go To Market PLanning

Marketing Budget Management

Marketing Analytics & Reporting

Video Games Publishing, Platforms & Ratings

Platform and Partner Relations

Multi Disciplinary Team Management

agencies, Localization & outsourcing

Career History

 
Senior Marketing Manager - Irregular Corporation

February 2021 – Present

Senior Marketing Manager - Coatsink

January 2018 – January 2021

Responsible to CEO, COO & SMT for:

  • Leading a marketing team of 6 at Coatsink and external contractors to develop and deliver synchronized, integrated and successful marketing campaigns and game launches for both internally developed and published products across all major games platforms.
  • Owning and executing global marketing strategies that positively impact the bottom line and help the company to hit its financial goals and execute its current growth plans.
  • Research, planning, budgeting, and project management of marketing, content, and go to market strategy for self-published products.
  • Fulfil partner relations duties and supporting external developers and publishers for products not directly published by Coatsink.
  • Act as the principal point of contact for all marketing and brand activity across the Coatsink publishing portfolio, aligning expectations and negotiating with internal and external stakeholders
Brand Manager - CCP Games

May 2017 – December 2017

Responsible to Senior Brand Director for:
 

  • Help define product positioning, messaging and the brand bible to arm the wider customer teams with the information, materials, and guidance they need
  • Management of external agencies and internal teams to deliver brand, marketing, and acquisitional assets on time and to a defined budget
  • Work with production teams, through game health meetings and analytics to prioritize new feature development in line with customer expectations to drive acquisition, engagement, and retention
  • Research and understand the customer journeys for my product(s) and weave this knowledge into the marketing mix and acquisition engine

Key Achievements

  • Briefed and guided the creation of brand assets for Steam, Sony America, Sony Europe and Oculus for the launch of EVE: Valkyrie – Warzone adhering to the strict and varying guidelines and requirements of each partner
  • Collaborated with website and growth teams to revamp and rebrand evevalkyrie.com into an effective acquisition funnel with a conversion average of 20%
  • Managed the vetting and coordination of influencers across multiple campaigns and activations in conjunction with Communications and PR teams
  • Improved relationship between production and community teams through conversation, expectation management and creation of process
Content Marketing Specialist - Crytek GmbH

Apr 2016 – Apr 2017

Responsible to Marketing Director for:

  • Conceptualising creating and delivering strategies and content for growth in owned media channels
  • Briefing and cross-coordinating Marketing, Live Operations and Creative Services teams to ensure all elements of content marketing are delivered on time and to the expected standard
  • Managing the configuration of hardware and software, and use of the in-house live broadcasting facilities
  • Producing weekly live broadcasts on Twitch and YouTube platforms
  • Curating, cultivating and promoting community-generated video content for Warface for greater earned media impact

Key Achievements

  • Delivered subscriber growth of over 120% and over 1,000,000 views in 9 months of working with the Warface YouTube channel
  • Delivered follower growth of over 120% and average peak viewership by over 225% in 4 months of working with the Warface Twitch channel
  • Designed, remodelled and configured live broadcasting facilities into a production-ready environment returning them to shared resource status within the company
Managing Director - KaneAtron Digital Marketing

Aug 2013 – Mar 2016

Responsibilities:

  • Designed and delivered Web Design, SEO and Digital Marketing projects for businesses in the UK & Europe
  • Analysed and merged complex metrics and analytics to make informed, key business decisions
  • Designed and delivered the company brand image. guidelines, positioning, personality and voice
  • Effectively communicate with clients and stakeholders by leveraging appropriate digital technologies such as video tutorials and annotated tutorials

Key Achievements

  • Delivered a global e-commerce solution that returned over £435,000 in revenue in its first 12 months of operation
  • Organizing, marketing and running regular events for the Federation of Small Businesses and Business for Breakfast organizations in Staffordshire
  • Delivering educational presentations to businesses and professionals for the Federation of Small Businesses, Staffordshire Chambers of Commerce, Business for Breakfast, Staffordshire University and Wolverhampton University
Community Representative - Crytek GmbH

Feb 2013 – Mar 2016

Responsible to CRYENGINE Brand Manager & Live Ops Producer for:

  • Organising and managing global volunteers across Warface & CRYENGINE communities
  • Liaising with Crytek Community & Engine teams across multiple time zones and offices
  • Presenting two weekly community Twitch streams for European & American communities
  • Engaging with and responding to community questions & concerns via forums and social media
  • Acting as an ambassador for CRYENGINE and Warface products

Key Achievements

  • Produced and featured in over 200 Twitch streams gaining over 6000 followers for each of Crytek’s live streaming channels
  • Negotiating with key Twitch personnel to secure transcoding without the need for a formal partnership
  • Improving volunteer retention and satisfaction levels within both CRYENGINE and Warface
IT, Maths and English Teacher - Stoke on Trent College

Dec 2011 – May 2013

Responsible to Assistant Director of Construction and Building Services for:

  • Delivery of Entry 3 to Level 3 programmes in IT, Maths and English in the appropriate style for learners with vast ranges of academic ability
  • Working with confidential information and systems covered by the Data Protection Act 1998
  • Producing tracking and performance information for the Senior Management Team on personal and learner performance

Key Achievements

  • Delivered over 90% student achievement success rate across all programmes delivered
  • Designed and developed a student forum based on Invision Power Board for more effective peer learning and assignment submission
  • Successfully developing rapport with more challenging learners where previous colleagues had failed via a relaxed, approachable non-confrontational learning delivery style
Video Games Design Lecturer - Staffordshire University

Sep 2009 – Aug 2010

Responsible to Head Of Department Games and VFX for:

  • Delivering multiple modules and to ensure that learning materials and methods of delivery meet defined learning objectives
  • Assess and evaluating undergraduate coursework, providing learner feedback and academically correct grades according to the specification, guidelines and marking scheme
  • Creating and scheduling VAK compliant resources for modules delivered to the Blackboard VLE system

Key Achievements

  • Achieving over 80% student success rate across all programmes
  • Piloted a student forum for improved peer learning and regular work in progress reviews, resulting in improved quality of submissions across the board
  • Commended by senior academic and teaching staff in all observations and reviews

I’ve worked with

 
XSolla
Steam
Xbox
Stadia
Coatsink
Nintendo
Unity
CCP
Raw Fury
Twitch
NVidia
Crytek
Mail.ru Group
Oculus
PlayStation
CRYENGINE

Education

 
Further Qualifications

from 2011 onwards

HNC Teaching in the Lifelong Learning Sector
NVQ Training, Assessment and Quality Assurance

Postgraduate

from 2009 – 2011

MSc Computer Games Design
Thesis – The Application of Games Technology within Business – CRYENGINE

→ View Thesis

Undergraduate

from 2006 – 2009

BEng Hons Computer Games Design
Thesis – Asset Creation and Production Pipelines for Unreal Engine 3

→ View Thesis

Further Education

from 2006 – 2009

BTEC National Diploma for IT Practitioners

Secondary Education

from 2001 – 2006

A Grade Science
B Grade English Language & Literature
B Grade Mathematics
B – C Grade 6 other subjects + 1 extracurricular

 

Recommendations

Kane immediately proved himself to be a valuable member of a fast-paced and results-driven marketing team. He owned key elements of the go-to-market execution for a multiplatform, high-visibility game; identified and addressed critical gaps in planning; and built highly valuable cross-functional relationships within the organization that led to a direct return on investment.

Ryan Geddes

LinkedIn

One of the most distinguishing factors of Kane’s work ethic is a combination of his motivation, and the enthusiasm he brings to each and every task.

No matter the request, Kane always handled it professionally and treated each task with a level of detail and focus that is rarely seen within the workspace.

Tom Ebsworth

LinkedIn

What I can contribute

 

Innovation & Creativity

Through research and creativity, I’m adept at generating original ideas and strategies to improve on existing processes and pipelines to better match business needs and requirements

Project Management

Drawing from my teaching and business experience, I can apply effective time and task management frameworks that enable efficient use of time and resources, delivering on time, every time

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Critical Thinking

I enjoy exercising my critical thinking skills in all aspects of my role – analyzing best practice, data and information from multiple sources to derive fit for purpose strategies and solutions

Foresight & Initiative

I always strive to understand the bigger picture, raising issues ahead of time and actively seeking to advise against scenarios that could negatively impact the bottom line

Agency & Freelancer Management

I’m confident in assessing complex cross-discipline requirements and creating a 3 step strategy to guarantee business requirements and quality bars are met in the most cost-effective manner possible

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Confident Communication

Having experience as a teacher and business owner along with completing two Games Design degrees – I’m confident in my ability to communicate clearly, concisely and confidently across disciplines and technical levels to market traditional and technical aspects of games products and services

Team Training & Optimization

Having strong experience in both teaching and video games marketing allows me to intelligently develop the teams I manage, helping them grow towards their potential. I continually evaluate and revise my training strategies and approach to ensure they address current goals and improve results

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Strategy & Analysis

I relish the challenge of breaking down complex business requirements into coherent, robust and data-driven strategies, that make effective use of available company resources and budget

Contact Me

 

I’m more than happy to be contacted via Twitter or LinkedIn

© 2021 Kane Forrester – Video Games Marketer
Last Updated: Jan 2021