Kane Forrester

Video Games Marketing Specialist

About Kane

A video games marketing specialist, raised and educated in England with international experience in Games Engines, Free to Play, Triple-A, Live Services, Indie, PC, Console, Multiplatform Publishing and Virtual Reality.

Kane Forrester
At TwitchCon 2019 with the PHOGS!

Kane Forrester

Video Games Marketing Specialist

My love for innovative technology and video games has led me to a career in Video Games Marketing. Currently working as the Senior Marketing Manager for Coatsink – known for creating stellar mobile VR titles such as Augmented Empire and Shadow Point – I manage the growing Marketing, Communications, and Publishing team, leading the companies marketing strategy and launch of new products whilst supporting external partners.

As an expert in digital and video games marketing, I enjoy and excel at planning marketing strategy, delivering engaging brand content, and positively shaping dialogue between brands and customers. My approach focuses on increasing brand value through consistency, transparency, empathy, and enthusiasm.

I have a proven track record of successfully working with a number of developers and publishers on game launches and products across all mainstream Console, PC and VR platforms. This has provided me with solid experience in varied projects encompassing a wide spectrum of the games industry including Games Engines, Free to Play, Triple-A, Indie, PC, Console, and Virtual Reality.

Key Skills







Career History

work experience

January 2018 - Present

Senior Marketing Manager


Responsible to CEO, COO & SMT for:

  • Leading a marketing team of 5 at Coatsink and external contractors to develop and deliver synchronized, integrated and successful marketing campaigns and game launches for both internally developed and published products across all major games platforms.
  • Owning and executing global marketing strategies that positively impact the bottom line and help the company to hit its financial goals and execute its current plans for growth.
  • Research, planning, budgeting, and project management of marketing, content, and go to market strategy for self-published products.
  • Fulfill partner relations duties and supporting external developers and publishers for products not directly published by Coatsink.
  • Act as the principal point of contact for all marketing and brand activity across the Coatsink publishing portfolio, aligning expectations and negotiating with internal and external stakeholders

May 2017 - December 2017

Brand Manager

May 2017 - December 2017

CCP Games

Responsible to Senior Brand Director for:  

  • Help define product positioning, messaging and brand bible to arm the wider customer teams with the information, materials, and guidance they need
  • Management of external agencies and internal teams to deliver brand, marketing, and acquisitional assets on time and to defined budget
  • Work with production teams, through game health meetings and analytics to prioritize new feature development in line with customer expectations to drive acquisition, engagement, and retention
  • Research and understand the customer journeys for my product(s) and weave this knowledge into the marketing mix and acquisition engine

Key Achievements

  • Briefed and guided the creation of brand assets for Steam, Sony America, Sony Europe and Oculus for the launch of EVE: Valkyrie - Warzone adhering to the strict and varying guidelines and requirements of each partner
  • Collaborated with website and growth teams to revamp and rebrand evevalkyrie.com into an effective acquisition funnel with a conversion average of 20%
  • Managed the vetting and coordination of influencers across multiple campaigns and activations in conjunction with Communications and PR teams
  • Improved relationship between production and community teams through conversation, expectation management and creation of process

Apr 2016 - Apr 2017

Content Marketing Specialist

Apr 2016 - Apr 2017

Crytek GmbH

Responsible to Marketing Director for:

  • Conceptualising creating and delivering strategies and content for growth in owned media channels
  • Briefing and cross-coordinating Marketing, Live Operations and Creative Services teams to ensure all elements of content marketing are delivered on time and to the expected standard
  • Managing the configuration of hardware and software, and use of the in-house live broadcasting facilities
  • Producing weekly live broadcasts on Twitch and YouTube platforms
  • Curating, cultivating and promoting community generated video content for Warface for greater earned media impact

Key Achievements

  • Delivered subscriber growth of over 120% and over 1,000,000 views in 9 months of working with the Warface YouTube channel
  • Delivered follower growth of over 120% and average peak viewership by over 225% in 4 months of working with the Warface Twitch channel
  • Designed, remodeled and configured live broadcasting facilities into a production-ready environment returning them to shared resource status within the company

Aug 2013 - Mar 2016

Managing Director and Owner

from Aug 2013 - Mar 2016

KaneAtron Ltd – Digital Marketing Agency


  • Designed and delivered Web Design, SEO and Digital Marketing projects for businesses in the UK & Europe
  • Analysed and merged complex metrics and analytics in order to make informed, key business decisions
  • Designed and delivered the company brand image. guidelines, positioning, personality and voice
  • Effectively communicated with clients and stakeholders by leveraging appropriate digital technologies such as video tutorials and annotated tutorials

Key Achievements

  • Delivered a global e-commerce solution that returned over £435,000 in revenue in its first 12 months of operation
  • Organizing, marketing and running regular events for the Federation of Small Businesses and Business for Breakfast organizations in Staffordshire
  • Delivering educational presentations to businesses and professionals for the Federation of Small Businesses, Staffordshire Chambers of Commerce, Business for Breakfast, Staffordshire University and Wolverhampton University

Feb 2013 - Mar 2016

Community Representative

from Feb 2013 - Mar 2016

Crytek GmbH

Responsible to CRYENGINE Brand Manager & Live Ops Producer for:

  • Organising and managing global volunteers across Warface & CRYENGINE communities
  • Liaising with Crytek Community & Engine teams across multiple time zones and offices
  • Presenting two weekly community Twitch streams for European & American communities
  • Engaging with and responding to community questions & concerns via forums and social media
  • Acting as an ambassador for CRYENGINE and Warface products

Key Achievements

  • Produced and feature in over 200 Twitch streams gaining over 6000 followers for each of Crytek’s live streaming channels
  • Negotiating with key Twitch personnel to secure transcoding without the need for formal partnership
  • Improving volunteer retention and satisfaction levels within both CRYENGINE and Warface

Dec 2011 - May 2013

IT, Maths and English Teacher

from Dec 2011 - May 2013

Stoke on Trent College

Responsible to Assistant Director of Construction and Building Services for:

  • Delivery of Entry 3 to Level 3 programmes in IT, Maths and English in appropriate style for learners with vast ranges of academic ability
  • Working with confidential information and systems covered by the Data Protection Act 1998
  • Producing tracking and performance information for Senior Management Team on personal and learner performance

Key Achievements

  • Delivered over 90% student achievement success rate across all programmes delivered
  • Designed and developed a student forum based on Invision Power Board for more effective peer learning and assignment submission
  • Successfully developing rapport with more challenging learners where previous colleagues had failed via a relaxed, approachable non-confrontational learning delivery style

Sep 2009 - Aug 2010

Games Engines & Technologies Lecturer

from Sep 2009 - Aug 2010

Staffordshire University

Responsible to Head Of Department Games and VFX for:

  • Delivering multiple modules and to ensure that learning materials and methods of delivery meet defined learning objectives
  • Assess and evaluating undergraduate coursework, providing learner feedback and academically correct grades according to the specification, guidelines and marking scheme
  • Creating and scheduling VAK compliant resources for modules delivered to the Blackboard VLE system

Key Achievements

  • Achieving over 80% student success rate across all programmes
  • Piloted a student forum for improved peer learning and regular work in progress reviews, resulting in improved quality of submissions across the board
  • Commended by senior academic and teaching staff in all observations and reviews

I've worked with


Education Experience


Further Qualifications

from 2011 onwards

Staffordshire University

HNC Teaching in the Lifelong Learning Sector
NVQ Training, Assessment and Quality Assurance

2009 - 2011


from 2009 - 2011

Staffordshire University

MSc Computer Games Design
Thesis - The Application of Games Technology within Business - CRYENGINE

→ View Thesis

2006 - 2009


from 2006 - 2009

Staffordshire University

BEng Hons Computer Games Design
Thesis - Asset Creation and Production Pipelines for Unreal Engine 3

→ View Thesis

2004 - 2006

Further Education

from 2004 - 2006

Newcastle under Lyme College

BTEC National Diploma for IT Practitioners

2001 - 2006

Secondary Education

from 2001 - 2006

Newcastle Community High School

A Grade Science
B Grade English Language & Literature
B Grade Mathematics
B – C Grade 6 other subjects + 1 extracurricular


What I can contribute

Innovation & Creativity

Through research and creativity, I'm adept at generating original ideas and strategies to improve on existing processes and pipelines to better match business needs and requirements

Project Management

Drawing from my teaching and business experience, I can apply effective time and task management frameworks that enable efficient use of time and resources, delivering on time, every time.

Critical Thinking

I enjoy exercising my critical thinking skills in all aspects of my role - analyzing best practice, data and information from multiple sources to derive fit for purpose strategies and solutions

Foresight & Initiative

I always strive to understand the bigger picture, raising issues before it's too late to solve them in order to protect the business from outcomes that can negatively impact the bottom line

Agency & Freelancer Management

I'm confident in assessing complex cross-discipline requirements and creating a 3 step strategy to guarantee business requirements and quality bars are met in the most cost-effective manner possible.

Confident Communication

Having experience as a teacher and business owner along with completing two Games Design degrees - I'm confident in my ability to communicate clearly, concisely and confidently across disciplines and technical levels to market traditional and technical aspects of games products and services

Team Training & Optimization

Having strong experience in both teaching and video games marketing allows me to intelligently develop the teams I manage, helping them grow towards their potential. I continually evaluate and revise my training strategies and approach to ensure they address current goals and improve results

Strategy & Analysis

I relish the challenge of breaking down complex business requirements into coherent, robust and data-driven strategies, that make effective use of available company resources and budget

Contact Me

I'm more than happy to be contacted via Twitter or LinkedIn

Twitter Kane Forrester LinkedIn Kane Forrester