Video Game Marketer

January 2018 – January 2021

Responsible to CEO, COO & SMT for:

• Leading a marketing team of 6 at Coatsink and external contractors to develop and deliver synchronized, integrated and successful marketing campaigns and game launches for both internally developed and published products across all major games platforms.
• Owning and executing global marketing strategies that positively impact the bottom line and help the company to hit its financial goals and execute its current growth plans.
• Research, planning, budgeting, and project management of marketing, content, and go to market strategy for self-published products.
• Fulfil partner relations duties and supporting external developers and publishers for products not directly published by Coatsink.
• Act as the principal point of contact for all marketing and brand activity across the Coatsink publishing portfolio, aligning expectations and negotiating with internal and external stakeholders

May 2017 – December 2017

Responsible to Senior Brand Director for: 

• Help define product positioning, messaging and the brand bible to arm the wider customer teams with the information, materials, and guidance they need
• Management of external agencies and internal teams to deliver brand, marketing, and acquisitional assets on time and to a defined budget
• Work with production teams, through game health meetings and analytics to prioritize new feature development in line with customer expectations to drive acquisition, engagement, and retention
• Research and understand the customer journeys for my product(s) and weave this knowledge into the marketing mix and acquisition engine

Key Achievements

• Briefed and guided the creation of brand assets for Steam, Sony America, Sony Europe and Oculus for the launch of EVE: Valkyrie – Warzone adhering to the strict and varying guidelines and requirements of each partner
• Collaborated with website and growth teams to revamp and rebrand evevalkyrie.com into an effective acquisition funnel with a conversion average of 20%
• Managed the vetting and coordination of influencers across multiple campaigns and activations in conjunction with Communications and PR teams
• Improved relationship between production and community teams through conversation, expectation management and creation of process

Apr 2016 – Apr 2017

Responsible to Marketing Director for:

• Conceptualising creating and delivering strategies and content for growth in owned media channels
• Briefing and cross-coordinating Marketing, Live Operations and Creative Services teams to ensure all elements of content marketing are delivered on time and to the expected standard
• Managing the configuration of hardware and software, and use of the in-house live broadcasting facilities
• Producing weekly live broadcasts on Twitch and YouTube platforms
• Curating, cultivating and promoting community-generated video content for Warface for greater earned media impact

Key Achievements

• Delivered subscriber growth of over 120% and over 1,000,000 views in 9 months of working with the Warface YouTube channel
• Delivered follower growth of over 120% and average peak viewership by over 225% in 4 months of working with the Warface Twitch channel
• Designed, remodelled and configured live broadcasting facilities into a production-ready environment returning them to shared resource status within the company

Aug 2013 – Mar 2016

Responsibilities:

• Designed and delivered Web Design, SEO and Digital Marketing projects for businesses in the UK & Europe
• Analysed and merged complex metrics and analytics to make informed, key business decisions
• Designed and delivered the company brand image. guidelines, positioning, personality and voice
• Effectively communicate with clients and stakeholders by leveraging appropriate digital technologies such as video tutorials and annotated tutorials

Key Achievements

• Delivered a global e-commerce solution that returned over £435,000 in revenue in its first 12 months of operation
• Organizing, marketing and running regular events for the Federation of Small Businesses and Business for Breakfast organizations in Staffordshire
• Delivering educational presentations to businesses and professionals for the Federation of Small Businesses, Staffordshire Chambers of Commerce, Business for Breakfast, Staffordshire University and Wolverhampton University

Feb 2013 – Mar 2016

Responsible to CRYENGINE Brand Manager & Live Ops Producer for:

• Organising and managing global volunteers across Warface & CRYENGINE communities
• Liaising with Crytek Community & Engine teams across multiple time zones and offices
• Presenting two weekly community Twitch streams for European & American communities
• Engaging with and responding to community questions & concerns via forums and social media
• Acting as an ambassador for CRYENGINE and Warface products

Key Achievements

• Produced and featured in over 200 Twitch streams gaining over 6000 followers for each of Crytek’s live streaming channels
• Negotiating with key Twitch personnel to secure transcoding without the need for a formal partnership
• Improving volunteer retention and satisfaction levels within both CRYENGINE and Warface