Video Game Marketer
Kane Forrester
Helping studios and publishers position, launch, and grow video games across Indie, AAA, VR, and live service markets.
About Kane
At TwitchCon 2019 with the PHOGS!
Kane is a video game marketing leader with 10+ years of experience across AAA, Indie, VR, live service, and game engines. He has led brand, publishing, and go-to-market work for studios including People Can Fly, Epic Games, Coatsink, CCP Games, and Crytek. His focus is on turning complex product and stakeholder goals into clear marketing strategies that drive engaged audiences, successful launches, and commercial sustainability.
He is currently acting Marketing and Brand Director for Prism Studio, working on Heptic Arena, the first title from the Maltese developer/publisher.
Key Skills
Brand Strategy & Product Positioning
Global Marketing Operations & Stakeholder Management
Go-to-Market Planning & Campaign Execution
Publishing, Platform & Partner Relations
Budgeting, Briefs, Agencies & Vendor Oversight
KPI Analysis, Reporting & Performance Optimisation
⭐ Brand Strategy and Product Positioning
💡 Go-to-Market Planning and Campaign Execution
💲 Budgeting, Briefs, Agencies, and Vendor Oversight
📊 KPI Analysis, Reporting, and Performance Optimization
🫱🏻🫲🏻 Publishing, Platform, and Partner Relations.
🌎 Global Marketing Operations and Stakeholder Management
I’ve worked on
I’ve worked with
What I can contribute
Agency/Freelancer Management
I set clear expectations, define strong briefs, and keep work moving efficiently so delivery stays aligned to budget, quality, and timing.
Partner Relations
I’m comfortable working with industry partners, balancing commercial goals with practical communication and relationship management.
Confident Communication
I communicate clearly across creative, technical, and business teams, helping everyone stay aligned and focused on the same goal.
Strategy & Analysis
I break complex business needs into practical strategies backed by market insight, performance data, and clear objectives.
Project Management
I use structured planning and prioritization to keep campaigns and cross-functional work on track, even when requirements shift.
Foresight & Initiative
I look ahead, spot risks early, and propose solutions before issues have a chance to slow entire projects down.
Recommendations
If there were a war, I would want Kane to fight by my side. He has an undying commitment to doing what’s best for the product at the expense of his interests. His instinct on what makes a good marketing initiative and his ability to tap into the audience’s mindset is unparalleled. I cannot recommend Kane enough for any Marketing or Brand Management role because he will make your product as successful as possible.
Kane has become the benchmark for what I consider to be a strong marketing professional in the games industry.
I measure everyone else I work with against his proactiveness, clarity, and practicality. Nobody else yet has made that same impact on me in his discipline and I can only hope I get more opportunities to collaborate with him in the future.
Career History
Brand and Marketing Director - Prism Studio
July 2025 – Present
Leading brand and marketing strategy for the studio’s first title, Heptic Arena, with a focus on positioning, launch planning, and cross-functional execution.
Senior Brand Manager - People Can Fly
August 2023 – March 2025
Owned global brand and marketing strategy for VR titles, supported partner activations and co-marketing, and worked closely with internal and external stakeholders to keep campaigns aligned and effective.
Senior Marketing Manager - Epic Games
February 2021 – August 2023
Managed content, monetization, and marketing roadmap coordination for Fortnite as part of the first-party marketing team with weekly cross-platform stakeholder meetings and forecasting discussions.
Owned global marketing for PC Building Simulator franchise, including launching PC Building Simulator 2 as an Epic Games Exclusive. Managed partner relations across 40+ hardware brands and coordinated external agencies and contractors to deliver campaigns and assets.
Senior Marketing Manager - Coatsink
January 2018 – January 2021
Grew the marketing team and managed external suppliers to deliver integrated campaigns and launches across self-published and developed titles, while supporting publishing, planning, and partner relations.
Brand Manager - CCP Games
May 2017 – December 2017
Helped define product positioning, messaging, and brand guidance, while managing agencies and working with production teams to support acquisition, engagement, and retention goals.
Content Marketing Specialist - Crytek GmbH
Apr 2016 – Apr 2017
Created owned-media content strategies, coordinated marketing and live operations teams, and produced live broadcasts and community content across Twitch and YouTube.
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© 2026 Kane Forrester – Video Game Marketer
Last Updated: Apr ’26
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